A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
Logo Design – Identifies a business in its simplest form via the use of a mark or icon.
Identity – Visual aspects that form part of the overall brand.
Brand – Perceived emotional corporate image as a whole.
A logo, brand and corporate identity represents a certain image for a company which will resonate throughout the whole brand powerfully if it is designed professionally.
There are five principles of effective logo design:
Your company logo design reflects your business and provides credibility if done professionally. A follow through theme for the stationery or corporate identity is the first step to branding one’s company creating an impression at the outset, providing immediate recognition, inspiring trust, approval and loyalty for the brand.
Do you have a project you’d like to discuss? Please contact us with the details of your logo design requirements and if you are looking for an entire brand identity let us know.
Kindly note, all logos are designed from scratch. You will receive between 3-5 logo options with one free change of the chosen design.