
Why every brand needs a brand guideline (and why we can help!)
If you’ve ever played a game without knowing the rules, you know how frustrating it can be. Now, imagine that game is your brand. Without clear brand guidelines, you risk inconsistency, confusion, and missed opportunities to build a strong, recognisable presence.
What are brand guidelines?
Brand guidelines (also called brand books or style guides) are the blueprint for how your brand presents itself to the world. They define everything from your logo usage, colours, and typography to your brand voice, messaging, and overall identity. Think of them as your brand’s rulebook—helping ensure consistency across all platforms, whether it’s your website, social media, packaging, or marketing materials.
Why do we create them?
Brand guidelines aren’t just a corporate formality—they’re a strategic tool to ensure that every interaction with your brand feels intentional and cohesive. Without them, brands can quickly become diluted, losing the trust and recognition they worked so hard to build.
A strong brand guideline:
- Maintains consistency across all touchpoints
- Ensures a cohesive brand experience for customers
- Strengthens brand recognition and credibility
- Helps internal teams and external partners stay aligned
Who needs to use brand guidelines?
Short answer? Everyone who touches your brand.
From internal marketing teams and sales reps to external designers, agencies, and content creators, brand guidelines help ensure that your brand is represented the right way—every time.
Why do some designers overlook brand guidelines?
Some designers see brand guidelines as restrictions rather than a framework for creativity. They might think they’re unnecessary, too rigid, or simply skip reading them altogether. However, great design isn’t just about making something look good—it’s about creating a consistent brand experience that aligns with your business goals. And that’s exactly what brand guidelines help achieve.
Why every brand should have one
Whether you’re a start-up, a growing business, or an established company, a brand guideline is essential. It’s what separates brands that are forgettable from those that leave a lasting impression. It ensures your audience recognises you instantly, no matter where they see your brand.
Let’s build your brand guide (and manage it for you!)
At Shall B Studio, we specialise in crafting strategic, easy-to-use brand guidelines that empower businesses to build a consistent, memorable brand. But we don’t stop there—we also offer brand management retainers to help ensure your brand stays aligned, fresh, and evolving in the right direction.
Ready to bring clarity and consistency to your brand? Let’s talk!